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Yuyao becomes one of the two “Provincial Trademark and Brand Demonstration Cities” in Zhejiang Province
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As is learnt from the Yuyao Municipal Market Regulatory Bureau, and according to the list of “Zhejiang Provincial Trademark and Brand Demonstration Cities 2019”, released by the Zhejiang Market Regulatory Bureau, Yuyao has become one of the two “Provincial Trademark and Brand Demonstration Cities” in Zhejiang Province.

In recent years, the Yuyao Municipal Market Regulatory Bureau has formulated the trademark and brand cultivation plan for various stages based on the deployment of series of documents such as the Opinions on Accelerating the Construction of A Pilot City for the Demonstration of “Made in China 2025 Zhejiang Action” and Promoting the Development of Intelligent Economy and the Yuyao Overall Planning for Implementing the Strategy of Rural Revitalization (2018-2020) and so on. The Yuyao Municipal Market Regulatory Bureau not only focuses on promoting independent innovation of enterprises, establishes and improves the brand echelon cultivation base, guides enterprises to develop famous and well-known trademarks, establishes a three-year three-level brand cultivation base, successively lists more than 60 enterprises in the plan, issues “physical examination reports” to the enterprises step by step and in a planned way, and carries out designated key guidance and cultivation, but also actively carries out brand researches, work out research articles, makes suggestions for the municipal government, strengthens the publicity of trademark-related laws and regulations through relevant websites and local media, establishes 25 brand work guidance stations in villages and towns (sub-districts), shopping malls, markets and industrial associations, invites experts in Ningbo to present “My Talk upon Your Request” brand training courses for enterprises for free, and carries out brand creation publicity in an all-round way while taking “4.26 World Intellectual Property Day” and “5.10 China Brand Day” as an opportunity.

For now, Yuyao has made great achievements in brand creation. The total number of registered trademarks has reached 32,747, including 3,307 agriculture-related trademarks; 19 regional public brands of “Siming Flavor” and “Siming Zhenhuo” successfully registered as collective trademarks, and 10 registered geographical indication certification trademarks. Yuyao boasts 2 provincial brand township (sub-district) trademarks and 6 demonstration enterprises, 1 new enterprises for the demonstration of intellectual property rights in China, 4 superior enterprises that passed the review of advantages, and 1 Provincial Patent Gold Award. Meanwhile, he brand value operation in Yuyao has achieved remarkable results, with 4 trademark pledges raising a total of 57.2 million yuan and 5 trademark exclusive rights insurance with an insured amount of 400,000 yuan.

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