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Gathering + Innovation makes household electrical appliances made in Yuyao popular all over the world
Text Size:A A A 2019-12-04

Yesterday, another batch of household electrical appliances were loaded and shipped from Ningbo Dechang Electrical Machinery Manufacturing Co., Ltd. to the United States. Under the background of continuous trade friction between China and the United States, the company’s sale is still strong, and its export value from January to October this year reached 940 million yuan. “This is the result of our insistence on technological innovation and exploring new markets in Japan and so on.” Huang Yuchang, President and General Manager of the company said confidently.

Like Dechang, facing severe and complex foreign trade situation, the majority of foreign trade enterprises in our city are going all out. Under the strong leadership and correct decision-making of the CPC Yuyao Municipal Committee and the Yuyao Municipal People’s Government, enterprises have made every effort to stabilize foreign trade and expand markets, adhere to both technological innovation and market expansion, increase investment in scientific research, continuously develop new products, fully stabilize the existing market, continuously develop new markets, and strive to consolidate the foundation for foreign trade development, moving forward in adversity, thus submitting an exciting report. According to the statistics of the Yuyao Municipal Bureau of Commerce, the import and export value in Yuyao in the first 10 months this year has reached 77.801 billion yuan with a year-on-year increase of 14.1%, accounting for 30.36‱ of total throughout China. Of the total 77.801 billion yuan, the export value is 49.558 billion yuan and the import value 28.243 billion yuan, increased by 12.5% and 17.0% respectively as compared to that of the same period last year. The total import and export value, the export value and the import value rank No. 2, No. 3 and No. 1 throughout Ningbo respectively.

The unswerving strategy of Yuyao is to develop a power industrial city of Yuyao and a competitive opening city of Yuyao. Over the past years, Yuyao has been striving to develop characteristic industries, including the household electrical appliance industry. After more than 40 years’ development, the household appliance industry in Yuyao now boasts characteristics of complete industrial supporting, diversified product varieties, high regional agglomeration and strong international competitiveness. At present, there are 366 household electrical appliance enterprises above designated size in Yuyao. Last year, their main business sales revenue reached 47.5 billion yuan and the export value 21 billion yuan, accounting for 38.9% of the total export value of the whole city. It has trade contacts in more than 150 countries and regions, and registered export product trademarks in more than 120 countries and regions. The export value in the first 10 months this year reached 17 billion yuan, accounting for 34% of the total export value in Yuyao.

After decades of development, the level of science and technology and innovation ability of the household appliance industry in Yuyao have continuously been enhanced, gradually forming a cluster development pattern characterized by new smart home appliance products, complete industrial chain and a group of brands, such as DECHANG, FURJA, GOODFRIENDS, FUDA, HAIJI, BIYI and SACON, etc. The production and sales of kitchen appliances, vacuum cleaners, electric kettles, hair dryers and other household appliances are in the leading position in China, and quite popular all over the world. “Made in Yuyao” is famous all over the world. Yuyao has become the third largest household electrical appliance industry base in China and a “global famous export base of small household electrical appliances”, a “China Household Electrical Appliance Manufacturing Base”, a “National New-type Industrialization Demonstration Zone” and a “National Export Safety Demonstration Zone of Household Electrical Appliances”, playing a leading and supporting role in the high-quality development of the industrial economy in Yuyao.

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